Over 100 Years of Caramel Tradition
1909
The Invention
In the little town of Werther, Germany in 1909, the confectioner Gustav Nebel created the now iconic Butter Candy recipe. He took fresh cream, real butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the now globally famous Butter Candy. Much has changed since then – and some things have stayed exactly the same as they’ve always been.
1985
The Popular Brand That Unites Generations
The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.
2005
A Sugar-Free Alternative
Sweet and creamy, and incredibly good: the classic creamy candy is released in sugar-free.
2013
Werther's Original Caramel Popcorn Launches in the U.S.
Werther's Original Caramel Popcorn hits shelves as the only popcorn made with the rich and creamy one-of-a-kind Werther's caramel taste.
2015
International Bestseller Among Storck Brands
Werther's Original are sold in more than 100 countries today, which makes them one of Storck's most widely distributed brands.
2015
Werther's Original Soft Caramels Joins US Portfolio
For the first time we extend beyond our classic caramels and offer soft and creamy caramels, for a whole new texture experience to our signature little pieces of bliss.
2016
US Celebrates Fall
Our love of fall is official, with our limited edition Harvest Caramels. Our Pumpkin Spice, Caramel Apple, Cinnamon Crème and Maple Crème caramels are the sweetest way to celebrate the season.
2017
Soft Crème Caramels Introduced to US Shoppers
Our soft and buttery Werther's caramel surrounds a decadent crème filling for an unbeatable combination of flavors and textures.
2022
Caramel Meets Chocolate in US
Our rich Chocolate Covered Caramels smothers our one-of-a-kind Werther's caramel in delicious milk chocolate, for a bite that's richlicious!
What Makes Werther’s Original Special?
Much has changed since Werther’s Original Hard Candies were first created. But some things have remained exactly the same. Our candies are made with only the finest ingredients, and blended together with the same passion and care our first candy maker, Gustav Nebel, brought to every caramel he crafted. That’s how we make sure every Werther’s Original has the familiar taste you love.
Today’s Werther’s Original
The irresistible caramel hard candy created by Gustav Nebel over 100 years ago is still, to this day, one of the most popular and best selling caramel candies in the world. In fact, people in over 100 countries consider it a favorite, making Werther’s Original the most international of the Storck family of brands.
In 2010, the Karamell-Küche presented by Werther's Original in Epcot® at the Walt Disney World® Resort was established.
Luckily, some things never change – each caramel creation is made with loving care and proudly bears the Werther’s Original name.
