February 10, 2017

Product of the Year USA announces Winners of the 2017 Awards

Werther's Original Soft Caramels voted as Product of the Year 2017.
Werther's Original Product of the Year 2017

New York – February 10, 2017 – Product of the Year, the world’s largest consumer-voted award for product innovation, has announced the distinguished winners of the 2017 Product of the Year Awards. A national representative survey of 40,000 consumers conducted by Kantar TNS, a global leader in consumer research, helps determine the Product of the Year winners each year so that Americans can best identify the top new products.

The 28 winners of the 2017 Product of the Year Award were announced at last night’s 2017 Product of the Year Awards Show at the Edison Ballroom in New York City hosted by “Saturday Night Live” alumnae Rachel Dratch and Ana Gasteyer. The awards show was followed by an after party sponsored by Smirnoff.

“Competition is erce among consumer brands, with thousands of new products introduced to the market each year,” said Mike Nolan, CEO, Product of the Year USA. “This year’s winners will have a true advantage over competitors as they are able to utilize the distinctive red Product of the Year logo on packaging and in brand advertising to show shoppers that 40,000 consumers recommend their product against the competition.”

Now in its thirtieth year, Product of the Year operates in 38 countries with the goal of guiding consumers to the best products in their market while rewarding manufacturers for quality and innovation.

Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate innovation within their industry. Product nominations are then placed into categories such as beauty, personal care, household essentials, food and beverages, and are assessed on seven key measures. One product is then named the winner of each category, based on the results of the consumer survey.

About Product of the Year

Product of the Year is the world’s largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 38 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the Congratulate your fellow winners: right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.

About Kantar TNS

Kantar TNS is one of the world’s largest research agencies with experts in over 80 countries. We provide actionable insights to help companies make impactful decisions and drive growth. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world’s leading data, insight and consultancy companies. Find out more at www.tnsglobal.com.

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