January 1st, 2017

Werther’s Original Caramel Popcorn gives People’s Choice Awards fans the gold standard in entertainment snacking

Official Sponsor of Favorite New TV Comedy and Favorite New TV Drama Categories Celebrates the Sweet and Salty Side of Television.
Werther’s Original is an Official Sponsor of the People’s Choice Awards 2017

An official sponsor of People’s Choice Awards 2017, Werther’s Original Caramel Popcorn is celebrating awards season with delicious sweet and salty snacks featuring perfectly popped corn covered in rich and creamy Werther’s Original Caramel. Made with only the best ingredients, like real butter and fresh cream, Werther’s Original Caramel Popcorn is the perfect treat for enjoying movies, TV, music and more.

“As a beloved caramel brand, Werther’s Original Caramel Popcorn is one of our newest and most snack-worthy products for this upcoming award season,” said Meredith Suffron, Director of Marketing for Werther’s Original. “Popcorn and entertainment go hand-in-hand, so we’re thrilled to be teaming up with the People’s Choice Awards this year.”

Available in two delicious flavors – Classic Caramel and Sea Salt & Pretzel – this snack is the perfect way to enjoy your favorite shows, movies and music. Traditionalists will love Classic Caramel made with rich and irresistible Werther’s Caramel, while the newest Sea Salt & Pretzel flavor adds a textural mix that give fans the combo they crave, combining salty and sweet in perfect harmony.

Werther’s Original Caramel Popcorn is the proud sponsor of the Favorite New TV Comedy and Favorite New TV Drama categories of People’s Choice Awards 2017. Voting for both categories will remain open at www.peopleschoice.com until the first hour of the live broadcast on Wednesday, January 18 (CBS, 8:00 p.m. – 10:00 p.m. CST). The brand will also be onsite at the People’s Choice Awards telecast in Los Angeles, sharing samples with fans and celebrities alike. Those enjoying the awards from home can get their own Werther’s Original Caramel Popcorn at grocery and drug retailers nationwide. For more information about Werther’s Original and its delicious products, visit Facebook.com/werthersoriginalus.

About Werther's Original Caramel popcorn

The best caramel popcorn starts with the best caramel. Over 100 years ago in the small European village of Werther, Germany, candy-maker Gustav Nebel created his finest candy using only the best ingredients – real butter, fresh cream, white and brown sugars, a pinch of salt and a lot of time. Crafting smooth, creamy Werther’s Original Caramel has become a family tradition handed down through generations.

In 2010, Werther’s Original combined this tradition with a snacking favorite to create Werther’s Original Caramel Popcorn – the only popcorn made with reach and creamy Werther’s Original caramel – which was hand-made each day and sold exclusively at the Karamell-Kuche at Epcot, Orlando. Now available at grocery and drug stores nationwide, Werther’s Original Caramel Popcorn is real caramel popcorn for real caramel lovers. For more information about Werther’s Original and its delicious products, visit Facebook.com/werthersoriginalus.

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